Managing Distribution Channels in 4 to 5 Star Hotels in Austria

Idioma: inglés

Editorial: GRIN Verlag Jul 2007, 2007

3638680797 / 9783638680790

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Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemaniabuchversandmimpf2000

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This item is printed on demand - Print on Demand Titel. Neuware -Diploma Thesis from the year 2003 in the subject Tourism - Hotel Industry / Catering, grade: 1,5, Ecole hôtelière de Lausanne, language: English, abstract: This study summarises relevant literature on traditional and online distribution channels and gives an insight in the management of hotel¿s room reservation processing as well as potential consequences of intrinsic service failures. Since it was assumed that differences in distribution channel treatment do exist in hotels, investigation was focused on telephone and e-mail reservation channels as the ones with the strongest utilization rates. Therefore, hypothesises were formulated to undertake research on both channels in comparison to room reservation transformation rates, frequency of focal points of service failures and the potential influence of category, size and location as specific hotel characteristics.In order to carry out the investigation, an online questionnaire was established in co-operation with university and industry room reservation professionals. The actual study focused on the Austrian three to five star hotel segments since these categories were expected to provide all relevant investigated communication channels. The aim was to find comparable results to Swiss figures. Therefore, a sample of 800 hotels was contacted. 89 hotels or 11.4 per cent replied in total.The statistical analysis pointed out that the telephone channel tends to be still slightly more efficient than the e-mail. A correlation with hotel characteristics showed that location did influence channel¿s efficiency rates among the investigated hotels. These results indicated that hotels in big cities had higher room transformation rates on average than properties in resort destinations or any other location. Category as well as number of guest rooms did not provide significant dependence on this transformation ratio. In contrast to efficiency, all hotel characteristics illustrated significant influence on frequency of focal points of service failures. The frequency of focal points of service errors, however, differed in relevance among telephone and e-mail reservation channels. Even if the findings pointed out that focal points of service failures seemed to be mainly emphasized by ¿indefinite guest confirmations¿ and ¿refusals due to unavailable room preferences¿ on both channels, channel specific errors such as Spam illustrated very common problems in the usage of e-mail reservations.Finally, this paper compared the findings with results of earlier studies and gave hoteliers a recommendation on short- and long-term channel management.GRIN Publishing GmbH, Waltherstraße 23, 80337 München 128 pp. Englisch.…

N° de ref. del artículo 9783638680790

Título
Managing Distribution Channels in 4 to 5 Star Hotels in Austria
Autor
Patrick Kullmann
Editorial
GRIN Verlag Jul 2007
Año de publicación
2007
Estado
Neu
Encuadernación
Taschenbuch
Idioma
inglés
ISBN 10
3638680797
ISBN 13
9783638680790
Peso del artículo
394 gramos
Dimensiones
297x210x10 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Alemania

Vendedor de 5 estrellas

Vendedor de IberLibro desde 23 de enero de 2017

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Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur

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Alemania