Managing Customer Relations in the Banking Industry. Customer Service

Idioma: inglés

Editorial: GRIN Verlag, 2018

3668705860 / 9783668705869

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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - Research Paper (postgraduate) from the year 2014 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: B, ( Atlantic International University ) (School of Business and Economics), course: Ph.D. Economics, language: English, abstract: The main aim of this study has been to identify the possible causes of customer dissatisfaction. The specific objectives of the study were examined , the degree of cordiality and adversity of the relationship between management and staff and how these influence positively or negatively customer relations of banking organizations, a case study of Sahel Sahara Bank. The study is to assist the management of banking organization towards ensuring improved customer relations by offering incentives, customers' relations training for employees and organizing seminars and workshops to raise employees' level of professionalism.The researcher employed the quota sampling technique to specifically make a selection of the groups of management, staff, customers and other users of the Bank to whom questionnaires were administered until the required numbers of respondents were reached. In all, sixty (60) questionnaires were distributed. Out of these, ten (10) were administered to the management of the bank, twenty (20) to its employees and thirty (30) to customers who had visited to transact business at the bank's premises on those faithful days of questionnaires administration.The study revealed that management and customers to the Bank asserted that customer relation training were the best tool for building customer relations to provide the needed skills for quality service delivery. Employees were also of the opinion that monetary incentive or rewards though important might not do much in improving customer relations but rather receiving customer relations training would equipped them better. There is therefore the need for management of banking organizations particularly the Sahel Sahara Bank to integrate their roles and efforts towards the facilitation of the customer relations training since employees as well as customer to the Bank rated it as the most workable measure.

N° de ref. del artículo 9783668705869

Título
Managing Customer Relations in the Banking Industry. Customer Service
Autor
David Ackah
Editorial
GRIN Verlag
Año de publicación
2018
Estado
Neu
Encuadernación
Taschenbuch
Idioma
inglés
ISBN 10
3668705860
ISBN 13
9783668705869
Peso del artículo
90 gramos
Dimensiones
210x148x5 mm

AHA-BUCH GmbH

Einbeck, Alemania

Vendedor de 5 estrellas

Vendedor de AbeBooks desde 14 de agosto de 2006

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AHA-BUCH GmbH

Garlebsen 48
Einbeck, Alemania 37574