T�tulo: Managing Crises Before They Happen: What Every Executive and Manager Needs to Know about Crisis Management
Editor: AMACOM
Fecha de publicaci�n: 2005
Idioma: Ingl�s
ISBN 10: 0814473288
ISBN 13: 9780814473283
Encuadernaci�n: paperback
Estado: New
Peso: 11 onzas

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Sinopsis

From tragic accidents to public relations fiascos, we live in an increasingly crisis-ridden society. According to Ian Mitroff, one of the world’s leading experts on crisis management, the rise in the crisis rate is due to an ingrained "it-can’t happen-to-us" mentality--which, in turn, leads to a total lack of preparedness for crises. His solution? Find out in Managing Crises Before They Happen

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Ian I. Mitroff is often called the father of modern crisis management. He is a professor in both the Marshall School of Business and the Annenberg School for Communications at the University of Southern California, and is the author of several landmark books, including Managing Crises Before They Happen, The Essential Guide to Managing Corporate Crises, and A Spiritual Audt of Corporate America. He lives in Manhattan Beach, California.

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