Managerial Analytics: An Applied Guide to Principles, Methods, Tools and Best Practices

Managerial Analytics is a book for every manager who knows they can benefit from analytics, but doesn't know where to start...every consultant and software provider who wants to deliver better results to clients...every professional tasked with evaluating analytics products or vendors. Using practical examples, the authors demystify each form of analytics: descriptive analytics for presenting and visualizing data, predictive analytics for recognizing trends and relationships, and prescriptive analytics for optimizing decisions based on what you know and expect. For each, they introduce today's best tools and techniques, offering just enough technical detail to help you make the best possible choices. You'll learn how modern analytics differs from older techniques; what kind of questions you can now answer for the first time; and how to extend the power of analytics throughout your entire organization.