T�tulo: How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
Editor: NYU Press
Fecha de publicaci�n: 2002
Idioma: Ingl�s
ISBN 10: 0814756794
ISBN 13: 9780814756799
Encuadernaci�n: Paperback
Estado: New

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Sinopsis

Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation.

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Michael Morley is President of Edelman Public Relations, New York, and Deputy Chairman, Worldwide.

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