Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

Descripción:

Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de ref. del artículo S_447193257

Denunciar este artículo

Sinopsis:

Acerca de los autores: Professor Malcolm McDonald enjoys a global reputation as a leading authority on marketing. He was until recently Professor of Marketing and Deputy Director at Cranfield University School of Management, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School. He has been consultant to many major companies from the United Kingdom, Europe, USA, Far East, South-East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. Malcolm is also Chairman of six companies and works with the operating boards of some of the world's leading multinationals on all continents. He has written over 40 books including the best-selling Marketing Plans: How to prepare them, how to use them.

Grant Oliver is Managing Director at 90 Day Action Plan, and has over 20 years experience in software, IT and management consultancy as CEO, Interim Manager, Managing Director, Sales and Marketing Director and Non-Executive Director. His background spans a range of companies from start-ups to listed software companies such as @UK plc and Sherwood International plc. He has also held positions as an interim IT director in the NHS, a Finance Director of a software company and a Non Executive Director of a Housing Association advising on IT and Procurement and a member of the Audit Committee.