This book contains recipes that define common problems and provide suggested solutions. This is not a book to read from cover-to-cover, it is a hands-on solutions book that takes a practical approach to recipes, providing code samples that can easily be extracted and modified to suit the needs of the reader. Each recipe is presented as a separate entity and prior reading of other recipes is not required. Chapters provide categorization of recipes and give an introduction to the subject area with reference to the recipes contained within.If you are a Magento store owner or store designer who wants to boost sales, then this book is for you.

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This book is written with the business owner in mind. Each of the recipes in the book supports a business objective, and is designed to increase the success of your Magento storefront. Magento beginners will find the recipes easy to follow. They are written in plain language. When special jargon is needed, it is clearly explained. The techniques are illustrated with many screenshots, showing you exactly what you must do. An example storefront is used throughout the book, so you can see exactly what effect each technique will have on your storefront. Most of these techniques stand alone, so you can jump into the book at any time and implement the techniques that are best for your storefront at this time. If you are a Magento store owner or store designer who wants to boost sales, then this book is for you

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