MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card)

Dawn Iacobucci

98 valoraciones de Goodreads

Idioma: inglés

Editorial: Cengage Learning, Inc, 2013

1133629385 / 9781133629382

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Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

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Vendedor de AbeBooks desde 23 de marzo de 2026

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Descripción del artículo del vendedor

Created through a student-tested, faculty-approved review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success.

N° de ref. del artículo CIN1133629385VG

Título
MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card)
Autor
Dawn Iacobucci
Editorial
Cengage Learning, Inc
Año de publicación
2013
Estado
Very Good
Encuadernación
Encuadernación de tapa blanda
Idioma
inglés
ISBN 10
1133629385
ISBN 13
9781133629382

World of Books Inc

Montgomery, IL, Estados Unidos de America

Vendedor de 4 estrellas

Vendedor de AbeBooks desde 23 de marzo de 2026

Tarifas de envío en Estados Unidos de America

ArtículoDe 4 a 12 días hábilesDe 3 a 6 días hábiles
Primer artículoEUR 0,00EUR 9,57
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

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Información empresarial del vendedor

SBYB, Inc.

900 Knell Road
Montgomery, IL Estados Unidos de America 60538