MARKETING AND MANAGEMENT SCIENCES - PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ICMMS 2008

SAKAS DAMIANOS P ET AL

ISBN 10: 1848165099 ISBN 13: 9781848165090

Editorial: ICP, 2010

Idioma: Ingl�s

Condici�n: Usado - Bueno Encuadernaci�n de tapa dura

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Detalles bibliogr�ficos

T�tulo

MARKETING AND MANAGEMENT SCIENCES - PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ICMMS 2008

Editor

ICP

Fecha de publicaci�n

2010

Idioma

Ingl�s

ISBN 10

1848165099

ISBN 13

9781848165090

Encuadernaci�n

hardcover

Estado

Very Good

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Sinopsis

This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.

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