M: Business Communication
Flatley Marie,Rentz Kathryn,Lentz Paula
Idioma: inglés
Editorial: McGraw-Hill/Irwin, 2011
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- Usado
Librería: Textbook Bookie, Little Rock, AR, Estados Unidos de AmericaTextbook Bookie
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Book in Good condition.
N° de ref. del artículo 9780073403168-good
- Título
- M: Business Communication
- Autor
- Flatley Marie,Rentz Kathryn,Lentz Paula
- Editorial
- McGraw-Hill/Irwin
- Año de publicación
- 2011
- Estado
- Good
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 10
- 0073403164
- ISBN 13
- 9780073403168
- Edición
- 2ª Edición
- Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
- Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. Student friendly design - M: Business Communication was written and designed with today's student reader in mind.
- The layout and design provides student visual stimulation they've come to expect.
- The content was written to focus on the key concepts only
- The examples provided have been selected for greater student appeal.
- The writing style is highly readable with today's student reader in mind.
- ALL END OF CHAPTER MATERIAL IS LOCATED ONLINE ON THE OLC.
- Study/Prep Cards: these Study Cards are come bound in to each new book. There is 1 Study Card for each chapter. They do not regurgitate information from the text, which allows students to use the card passively. Instead, the front of the card asks the student to write what he/she recalls from each of the learning objectives in the chapter. After completing this step, the student turns to the back to review the learning objectives broken down into bulleted lists, and then completes fill-in-the-blank application questions to test their knowledge beyond basic comprehension. The answers to these application questions are available on the bottom of the card (upside down). The point of these cards is to create useful exercises that actually help students LEARN and remember, as opposed to passively reading (or not reading) the cards.
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Acerca del autor
Dr. Kathryn Rentz is a Professor of English at the University of Cincinnati. She taught her first business writing class as a doctoral student at the University of Illinois at Urbana-Champaign in the early 1980s and has been teaching workplace writing ever since. She helped establish the University of Cincinnatis professional writing program and has served as its coordinator. She has also won the English Departments teaching award, directed the departments graduate program, and helped direct the composition program.Dr. Rentzs affiliation with the Association for Business Communication goes back to her beginnings as a business writing teacher. She has performed many roles for the ABC, including serving on the board of directors and chairing the publications board. She served two terms as an Associate Editor of the Journal of Business Communication and was Interim Editor from 20002001, for which she won the Francis W. Weeks Award of Merit. In 2008 she won the ABCs Meada Gibbs Outstanding Teacher Award. In 2011 she was elected Second Vice President for the association. She served as President in 20132014 and Past President in 20142015.Dr. Rentz has published articles on business communication pedagogy and research in such journals as Business Communication Quarterly, the Journal of Business Communication, Technical Communication Quarterly, and the Journal of Business and Technical Communication. She has participated in many professional meetings and seminars over the years and is always learning from her colleagues and her students.
Dr. Paula Lentz is an associate professor and academic program director in the Department of Business Communication at the University of Wisconsin-Eau Claire. She teaches Business Writing and Advanced Business Writing and develops and teaches online communication courses for the University of Wisconsin MBA Consortium program. Dr. Lentz is particularly interested in qualitative research that explores narratives and organizational cultures, genre theory, and writing a pedagogy in online environments. She has developed numerous online courses and online materials for hybrid and flipped classrooms. In addition, she has published and presented frequently on topics of rhetoric in business communication and continues to do freelance writing, editing, and consulting. Dr. Lentz's professional activities include involvement in the Association for Business Communication, where she chairs the Academic Environment Committee. She received a BA from Coe College, an MA from UW-Eau Claire, and PhD in Rhetoric and Scientific and Technical Communication from the University of Minnesota.
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