Luxury Marketing, Sustainability and Technology (Routledge Studies in Luxury Management). Este artículo no está disponible.
Idioma: inglés
Editorial: Routledge, 2024
- Tapa blanda
- Nuevo

Librería: Books Puddle, Woodside, NY, Estados Unidos de AmericaBooks Puddle
Vendedor de IberLibro desde 22 de noviembre de 2018
Condición: Nuevo
EUR 67,64
Descripción del artículo del vendedor
pages cm.
N° de ref. del artículo 26397664804
- Título
- Luxury Marketing, Sustainability and Technology (Routledge Studies in Luxury Management)
- Editorial
- Routledge
- Año de publicación
- 2024
- Estado
- New
- Encuadernación
- Encuadernación de tapa blanda
- Idioma
- inglés
- ISBN 10
- 1032342927
- ISBN 13
- 9781032342924
Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management.
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Acerca del autor
Park Thaichon is the Australian most published author (marketing) by SciVal Scholarly Output in Australia over the period 2017 to >2022 and 2019 to >2022. Park’s research, teaching, and consulting focus are on digital marketing, technology, relationship marketing, and consumer behaviour. He is open to research collaboration, consulting projects, and commercial research. He has been working with organizations such as Australia-ASEAN Council, the Commonwealth Scientific and Industrial Research Organisation (CSIRO), AGL Energy Ltd, True Corporation Ltd, Nhon Trach New Industry City Ltd, among others.
Sara Quach has been recognized as the Rising Star in the Marketing Discipline 2020 by The Australian. Sara has published over 40 A-ranked journal articles since 2015 (ABDC). Her research has been published in leading marketing journals including but not limited to the Journal of the Academy of Marketing Science, Industrial Marketing Management, the European Journal of Marketing, the Journal of Business Research, the Journal of Retailing and Consumer Services, the Journal of Business and Industrial Marketing, the Journal of Strategic Marketing, and Marketing Intelligence and Planning.
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