Logology 2: the Wonderland of Logo Design

Various

31 valoraciones de Goodreads

Idioma: inglés

Editorial: Gingko Press, Inc. (Distribution), 2011

9881732891 / 9789881732897

Librería: BWS BKS, Ferndale, NY, Estados Unidos de AmericaBWS BKS

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Descripción del artículo del vendedor

The importance of a logo as a mnemonic device cannot be emphasized enough, especially in a new arena of heightened competition for consumer loyalty and retention. LOGOLOGY®2 collects a diverse array of logos, symbols, icons, mascots, emblems and graphics that all effectively achieve the goal of arresting one s attention and entering our neural networks. Not just satisfied with today's landscape, this book ambitiously sets out to predict the needs of tomorrow and the future of the logo, that most fundamental unit of communication design. Interpreting the ever-fluctuating tastes of the marketplace, while staying true to a client's needs, is one of the toughest challenges a designer can face. This dialogue is illuminated through a series of case studies - voyeuristic glimpses into the design process with some of today's leading designers and design studios. This title is the sequel to the highly successful LOGOLOGY (2007).

N° de ref. del artículo 94864

Detalles bibliográficos

Título
Logology 2: the Wonderland of Logo Design
Autor
Various
Editorial
Gingko Press, Inc. (Distribution)
Año de publicación
2011
Estado
New
Encuadernación
Hardcover
Idioma
inglés
ISBN 10
9881732891
ISBN 13
9789881732897

BWS BKS

Ferndale, NY, Estados Unidos de America

Vendedor de 2 estrellas

Vendedor de IberLibro desde 4 de junio de 2026

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ArtículoDe 5 a 14 días hábilesDe 3 a 6 días hábiles
Primer artículoEUR 2,69EUR 4,93
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