Logo In Real Life (Paperback)

Idioma: inglés

Editorial: Set Margins' publications, 2025

908357959X / 9789083579597

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Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller

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Vendedor de IberLibro desde 22 de junio de 2007

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EUR 52,68

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Descripción del artículo del vendedor

Paperback. An eloquent and critical reading of graphic design's icon, the logo, in its actual lived contextThis book is a social history of logos, from corporate branding to appropriation. It chronicles the untold story in which logos take on a life of their own, moving away from corporate identity manuals and brand guidelines. Tracing the graphic influence of logos on memes, counterfeits, protests, fashion, pop culture or counterculture more broadly, this book calls for a new understanding of logos. Logo in Real Life archives and studies the artifacts that symbolize the history of graphic design--namely, logos, logotypes, brands, marks, trademarks--investigating their informal circulation and exploring the consequences of their existence in the lived environment. The result is a different story: one conceived by the public that consumes, uses and reappropriates logos. A participatory narrative that gives voice to mispronunciations, dupes, knockoffs, imitations and detournements, the book discusses logos in a new light: not as intact objects resulting from the genius of professionals and masters, but as a liquid form. Logo in Real Life reframes the narrative around logos, positing that graphic design icons are "open works," and that the public actively participates in the evolving life of brands, graphic design and visual culture.Born in Francavilla Fontana, Brindisi, and currently based in Milan, Michele Galluzzo (born 1985) is an Italian graphic designer and researcher who specializes in logos. Since 2018 he has been part of the editorial board of the international graphic magazine Progetto Grafico. He curates the Instagram page atlogo_irl and in 2020 he founded--together with Franziska Weitgruber--the design-research duo Fantasia Type. He also teaches at the Free University of Bozen-Bolzano. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

N° de ref. del artículo 9789083579597

Título
Logo In Real Life (Paperback)
Autor
Michele Galluzzo
Editorial
Set Margins' publications
Año de publicación
2025
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 10
908357959X
ISBN 13
9789083579597

AussieBookSeller

Truganina, VIC, Australia

Vendedor de 5 estrellas

Vendedor de IberLibro desde 22 de junio de 2007

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ArtículoDe 25 a 45 días hábilesDe 8 a 14 días hábiles
Primer artículoEUR 33,48EUR 39,82
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The Nile Group Pty Ltd

42 Apex Drive
Truganina, VIC Australia 3029