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Social media was supposed to change the world, but doomscrolling might not have been what most of us had in mind. Elon Musk might have ruined Twitter, but ''he''s merely Twitter''s all-too-Dantean punishment.'' In this impassioned, funny, and deeply thoughtful essay, WIRED columnist Katherine Cross excavates a fallen world of social media''s political promises, from Twitter epidemiology, to handwringing over TikTok, to the ersatz hopes of new platforms like Bluesky. A kind, incisive, and unsparing argument from one of the Millennial Generation''s wisest essayists, Log Off is the real-life balm for a fractured virtual world.

Katherine Alejandra Cross's writings have appeared in Time, Rolling Stone, WIRED, The Baffler, The Verge, and numerous other publications. She is a PhD candidate at the University of WashingtonSchool of Information, where she’s studying online harassment and social media (for her sins).