Life Is Sales: A Holistic Approach to Sales, Self-Discovery, and Living a Life of Purpose

Life Is Sales isn't your average how-to guide.

It's a raw, real memoir of Rich's unconventional journey to the top, revealing that the key to sales mastery lies in self awareness and embracing the unknown.

Through candid storytelling, Rich shares his transformative path, showcasing how understanding himself fueled his success in building and selling a thriving eCommerce empire to Capgemini. It's a testament to the power of personal growth intertwined with sales prowess. But it wasn't all smooth sailing. From near-termination to explosive growth, Rich's story is filled with relatable struggles and triumphs. Witness the evolution of his unique sales philosophy that resonated with the market and propelled his business forward.

Dr. Bob Wright's expert commentary adds depth, exploring the intricate link between Rich's personal development and the art of selling. Together, they redefine sales as an inherent part of life, shaped by our upbringing and individual strengths and weaknesses. Discover the profound truth that selling extends beyond the workplace, influencing our interactions with loved ones, friends, and colleagues. Life Is Sales reveals how mastering this essential skill can enrich every aspect of your life.

Life Is Sales is not just a book; it's a revelation. Unlock your full potential in both sales and life.

Rich Lyons is a renowned eCommerce pioneer and transformational leader, celebrated for founding Lyons Consulting Group, the industry's leading eCommerce/Global Commerce Services firm. His innovative work with clients like GoPro, Patagonia, and Herman Miller earned him and his company numerous sales innovation and achievement awards. Recognized for his expertise, Rich was named a "Top 25" consultant by Consulting Magazine in 2016, and his firm was listed three times as one of Consulting's fastest-growing companies.

After Lyons Consulting Group was acquired by Capgemini in 2017, Rich spearheaded major growth initiatives for Capgemini's partners as leader of North American Partners and Channels. Since leaving Capgemini in 2021, he has been actively involved in board service, eCommerce consulting, and launching lifeissales.com, a platform dedicated to helping early-stage entrepreneurs refine their sales processes and expand their sales teams.

In 2022, Rich founded the Lyons School of Transformational Business at Wright Graduate University, offering accredited MBAs in sales, entrepreneurship, social-emotional intelligence, and principle-based leadership.

A graduate of the University of Michigan with an MBA from Northwestern University's Kellogg Graduate School of Management, Rich resides in Chicago with his wife, Gertrude, and they are proud parents of two grown daughters.

Dr. Bob Wright, a recognized expert in developing human potential and transformational leadership, is a master executive coach and trainer. With his wife, Dr. Judith Wright, he founded the Wright Foundation and Wright Graduate University for the Realization of Human Potential, offering accredited MA, MBA, and EdD degrees in transformational leadership and coaching.

Crain's Chicago Business recognized Bob as a leading executive coach, and over the years he has helped thousands of leaders and entrepreneurs push past artificial limits and achieve great success and find meaning and purpose. Bob has coached individuals and led workshops designed to help people reach their sales potential.

Bob has delivered talks about these areas of expertise throughout the world, and he has written two books with Dr. Judith Wright: Transformed!: The Neuroscience of Changing Your Life for the Better, Forever and The Heart of the Fight: A Couple's Guide to Fifteen Common Fights, What They Really Mean, and How They Can Bring You Closer. He is also the author of Beyond Time Management: Business with Purpose.