Library of Advertising: Show Window Display and Specialty Advertising

Descripción

293p, many photos and line ills. Some offsetting from the plates. No jacket (as issued?). Textbook, with test questions at the end. Chapters by Thomas A. Bird, Homer J. Buckley, Henry S. Bunting, E.N. Ferdon, and Samuel C. Dobbs. On window trimming and commercial display, direct-mail and print advertising, specialty advertising (on calendars, pens, hat bands, "novelties" such as desk items, umbrellas, etc.), and advertising clubs. The second photo shows a $5,000 window in a St. Louis department store, "one of the most expensively finished windows in the world." Lots of forgotten details about material culture are here! Covers dented and stained here and there; edges shelf rubbed; internally very good.

N° de ref. del artículo 31065

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Detalles bibliográficos

Título

Library of Advertising: Show Window Display and Specialty Advertising

Editor

Chicago University of Commerce, Chicago

Fecha de publicación

1913

Encuadernación

Hardcover

Edición

No stated edition.

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