Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement. Este artículo no está disponible.Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement

Academic scholars find themselves confronted with a formidable challenge: staying abreast of the ever-evolving landscape of Artificial Intelligence(AI). The intricate interplay between AI and its profound impact on various facets of society, including customer engagement, remains an enigma for many. This knowledge gap not only hampers their ability to contribute meaningfully to their fields but also leaves them trailing behind the dynamic developments taking place in industries worldwide. As AI continues to reshape the business environment, it becomes imperative for academia to bridge this chasm between theory and practice. Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement is an effective solution to the pressing problem at hand. With meticulous clarity, it unravels the complexities of ChatGPT, an innovative AI technology, and its revolutionary potential in the realm of customer engagement. It offers a lifeline to academic scholars seeking to navigate the uncharted territory of AI, providing them with an in-depth understanding of how ChatGPT can reshape customer interactions.

Rohit Bansal is working as Associate Professor in Department of Management Studies in Vaish College of Engineering, Rohtak. He is a perseverant, passionate academician cum seasoned professional. He obtained Ph.D. in Management from Maharshi Dayanand University, Rohtak. With a rich experience of 15 years, he has achieved growth through robust and proactive academic initiatives. He has authored & edited 28 books with renowned national & international publishers including IGI Global USA, Scrivener-Wiley Publishing, De Gruyter, Weser Books, Scholar’s Press, Germany etc. In addition to, Dr. Rohit has published 150 research papers and chapters in journals of repute including Scopus indexed as well as edited books. He has also presented papers in 50 conferences and seminars. His area of interest includes marketing management, organizational behaviour, services marketing, customer engagement, digital marketing, human resource management and organizational development. He is on Editorial Advisory Board as a member in 125 national and international peer reviewed journals. He has acted as session chair in many international conferences.

Abdul Hafaz Ngah is currently a Senior Lecturer at the Faculty of Business, Economy and Social Development, University of Malaysia Terengganu. He received his PhD in technology management (halal supply chain) from Universiti Malaysia Pahang. His research interests are in technology management, halal logistics and supply chain, halal food, pharmaceuticals, cosmetics, technology adoption, consumer behaviour and tourism management. Abdul Hafaz Ngah is the corresponding author and can be contacted at: hafaz.ngah@umt.edu.my.

Aziza Chakir is a Senior Lecturer, Keynote Speaker and currently serve as a HDR professor in the university Hassan II. Her research interests include in the area of Computer Engineering, Information Systems, Digital culture, Consumer Behavior, Software Engineering, Knowledge Transfer Technology, IT Governance, Cloud Computing, Suitable Development (Green IT..), Machine Learning, Big Data, Data mining... She is currently working on many projects such as “Green computing” Her disciplines include Architectural Engineering Information Technology, Politics Information Systems (Business Informatics) and Artificial Intelligence Distributed Computing. Her skills and expertise fall into the fields of Risk Management, Business Intelligence, IT Governance, Corporate Governance, Information Technology, Cloud Computing, and E-Government. She has authored & edited many books with renowned national & international publishers including IGI Global USA, Lambert Academic Publishing, Springer, etc. In addition, she has published research papers in national and international journals indexed by Scopus. She has also reviewed many international journals indexed by Scopus., “Ecological frameworks”

Nishita Pruthi is a research scholar at Institute of Management Studies and Research, Maharshi Dayanand University. She has been awarded by Junior Research Fellowship by the University Grants Commission, India. She has published research articles in Scopus and SCIE indexed journals. She has also contributed chapters in edited books published by IGI Global, Bentham Science and Emerald etc. She participated in various international conferences.