Legends in Marketing. Este artículo no está disponible.Legends in Marketing

Upgrade your Collection with Volume 9: Researched Methods. Add this new book to your collection with its unique perspective on marketing research. This offer is only valid for those who have purchased the eight-volume set.

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This first set in the series, consisting of nine volumes, is a tribute to Jagdish N. Sheth.

Known as a pioneer of new areas of inquiry in marketing, his work spans five decades and traverses a number of sub-disciplines of marketing.

This set includes:

Volume One: Consumer Behavior: Conceptual Foundations
Edited by Richard J. Lutz
Volume Two: Consumer Behavior: Empirical Research 
Edited by: C. Whan Park
Volume Three: Visioning the Future
Edited by Balaji C. Krishnan
Volume Four: International Marketing
Edited by Abdolreza Eshghi
Volume Five: Managerial Marketing: The Early Years
Edited by Can Uslay
Volume Six: Managerial Marketing: Current Thought
Edited by Rajendra S. Sisodia
Volume Seven: Organizational Buyer Behaviour
Edited by Arun Sharma
Volume Eight: Relationship Marketing
Edited by Atul Partvatiyar 
Volume Nine: Research Methods
Edited by Balaji C. Krishnan