Legacy - the Names Behind the Brands. Este artículo no está disponible.Legacy - the Names Behind the Brands

A rose by any other name would smell as sweet-but would a company by any other name sell as well? That’s the million-dollar question behind every brand! More often than you may think, behind each brand is a person whose name may be better remembered for the product than for the person. Packed with fun facts and detailed sidebars, this informational text explores the inspirational stories of the people behind brand names such as Hilton, Hasbro, Hershey, and more. Packed with fun facts, fascinating sidebars, and featuring TIME© content and images, this nonfiction book has text features such as a glossary, an index, and a table of contents to engage students in reading as they build their comprehension, vocabulary, and reading skills. The Reader’s Guide and extended Try It! activity increase understanding of the material, and develop higher-order thinking. Check It Out! offers print and online resources for additional reading. Keep students reading from cover to cover with this captivating text!

"

Dona Herweck Rice is the prolific author of books, stories, and poems for children of all ages. She’s written hundreds of books and more on just about every topic under the sun, from acrobats to zucchini and everything in between. She has also written award-winning books and curriculums for educators, especially on the subjects of writing and language arts. In fact, her first publications were a series for teachers on how to teach writing in the classroom. She spearheaded the development of Write TIME for Kids, which earned the Golden Lamp award for curriculum from the Association of American Publishers. Her writing is featured heavily in such acclaimed series as Focused Phonics, Untold Stories, Fiction Readers, Nonfiction Readers, Learn and Create, and more.

Dona’s best-selling children’s title with more than 13,000 copies is How Plants Grow, and her most recent titles include dozens of books for the Exploration Storytime series, two titles in the Curious Me!™ board book series, and Ride with Rampage in partnership with the Los Angeles Rams. When Dona visits classrooms to talk about being an author, the most requested titles include History’s Mysteries, Bad Guys and Gals of the Wild West, and Oh, Rats!––the latter being one of Dona’s particular favorites.

Dona is the creator of Cam E. Chameleon, the enchanting little reptile featured in her books The Adventures of Cam E. Chameleon and Cam and Sam’s Colorful Adventure. Observant readers can also find Cam singing and dancing throughout the illustrated retelling of If You’re Happy and You Know It.

Writing is Dona’s passion, but she also loves reading, live theater, and handmade arts and crafts, with many artists and creatives in all mediums among her extended family. Dona was a preschool and middle school teacher and is an acting coach for all ages. She lives in southern California with her husband, son, and one cute, silly, and loveable little dog.

"