Mutual fund superstar Peter Lynch and author John Rothchild explain the basic principles of the stock market and business in an investing guide that will enlighten and entertain anyone who is high school age or older.Many investors, including some with substantial portfolios, have only the sketchiest idea of how the stock market works. The reason, say Lynch and Rothchild, is that the basics of investing--the fundamentals of our economic system and what they have to do with the stock market--aren't taught in school. At a time when individuals have to make important decisions about saving for college and 401(k) retirement funds, this failure to provide a basic education in investing can have tragic consequences. For those who know what to look for, investment opportunities are everywhere. The average high school student is familiar with Nike, Reebok, McDonald's, the Gap, and The Body Shop. Nearly every teenager in America drinks Coke or Pepsi, but only a very few own shares in either company or even understand how to buy them. Every student studies American history, but few realize that our country was settled by European colonists financed by public companies in England and Holland--and the basic principles behind public companies haven't changed in more than three hundred years. In Learn to Earn, Lynch and Rothchild explain in a style accessible to anyone who is high school age or older how to read a stock table in the daily newspaper, how to understand a company annual report, and why everyone should pay attention to the stock market. They explain not only how to invest, but also how to think like an investor.

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Detalles bibliogr�ficos

T�tulo: Learn to Earn: A Beginner's Guide to the Basics of Investing and Business
Editor: Wiley
Fecha de publicaci�n: 1997
Idioma: Ingl�s
ISBN 10: 0471180033
ISBN 13: 9780471180036
Encuadernaci�n: Hardback
Estado: Good

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Sinopsis

LEARN TO EARN

"Public companies are everywhere, and they surround you from morning to night. . . . Nearly everything you eat, wear, read, listen to, ride in, lie on, or gargle with is made by one. Perfume to penknives, hot tubs to hot dogs, nuts to nail polish are made by businesses that you can own." ―from the Introduction.

McDonald's, The Gap, Circuit City, Gillette, CBS, and thousands more . . . anybody can own part of big and small companies. As companies grow and prosper, you can too. Whenever burgers are eaten, sweaters are purchased, batteries are used, and faces are shaved, you've got a piece of the action. From Alexander Hamilton to Warren Buffett, people have been making big money by investing in the corporations and institutions around them.

Mutual-fund superstar Peter Lynch and author John Rothchild explain what's not normally taught in high school ―how the stock market helps you and how it helps the country. By understanding how and why the stock market works when you buy a share of a company or purchase a mutual fund, you can make informed ―and profitable ―decisions. Whether you're saving for college, a house, a trip, or retirement, there is no better method to secure a sound financial future than to invest. Young or old, there is no better time to start investing than now.

"Investing is fun. It's interesting.

It can put you on the road to prosperity for the rest of your life. . . ."

Learn to Earn gives you the expert guidance you need to make the right start. Lynch and Rothchild cover the gamut on investment fundamentals and principles, from choosing stocks, to picking a broker, to reading an annual report. Learn to Earn reveals how to decipher the stock pages and how to evaluate the pros and cons of the five basic investment vehicles ―savings accounts, collectibles, houses or apartments, stocks, and bonds. Yet, there is much more to investing than just the principles, and there is much more to Learn to Earn than just the fundamentals. Opportunity comes in many forms, from many sources, with many histories. Brimming with stories and parables, Lynch and Rothchild also explain:

Why the world as we know it would collapse without investors . . .
How capitalism, from the time of the American Revolution on, has shaped the past, and how that affects us today . . .
How Coke, Campbell's Soup, Ben & Jerry's, Microsoft, and other big companies got started, who gets rich from them, and how they got that way . . .
How to know the real story behind the price of a stock

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PETER LYNCH is the former manager of the Fidelity Magellan Fund andthe coauthor of the bestsellers One up on Wall Street and Beatingthe Street, both of which he wrote with John Rothchild.

JOHN ROTHCHILD is a columnist for Fortune magazine and the authorof A Fool and His Money.

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