Lean Disruption
Idioma: inglés
Editorial: Amazon Digital Services LLC - Kdp, 2023
- Tapa blanda
- Nuevo
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US
Vendedor de AbeBooks desde 7 de abril de 2005
Condición: Nuevo
EUR 16,56
Cantidad disponible: Más de 20 disponibles
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N° de ref. del artículo L0-9798872744542
- Título
- Lean Disruption
- Autor
- Jan-Harm Barkhuizen
- Editorial
- Amazon Digital Services LLC - Kdp
- Año de publicación
- 2023
- Estado
- New
- Encuadernación
- PAP
- Idioma
- inglés
- ISBN 13
- 9798872744542
- Peso del artículo
- 73 gramos
"Lean Disruption" by Jan-Harm Barkhuizen presents a groundbreaking perspective on business innovation and market disruption. Moving away from the conventional focus on cutting-edge technology and early adopters, this book introduces a novel approach that centers on the late majority - a segment often underestimated yet pivotal in market disruption.
Key Themes:
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Reframing Market Disruption: The book challenges traditional views, highlighting the late majority's role in sustaining market acceptance and success. It explores how targeting this segment can lead to profound and lasting market disruption, reshaping business innovation paradigms.
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The Concept of Lean Disruption: Similar to strategic military operations, Lean Disruption flips the traditional approach of targeting early adopters first. It emphasizes creating Minimum Disruptable Products (MDPs) that cater to the late majority's values of practicality, reliability, and cost-effectiveness.
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From Passive Adopters to Market Shapers: The book repositions the late majority from passive adopters to active shapers of market disruption, laying the groundwork for strategies to effectively engage with this influential market segment.
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Practical Strategies and Real-World Examples: The book delves into multifaceted strategies that build trust, ensure simplicity, and offer value, supported by real-world examples demonstrating successful engagement with the late majority.
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Sustaining Innovation and Market Growth: It underscores the importance of understanding the late majority's needs and preferences, emphasizing that continuous evolution based on their feedback is key to sustaining innovation in mature markets.
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Balancing Market Segments: While acknowledging the late majority's critical role in sustained growth, the book advises a balanced and flexible approach that considers the dynamics of all market segments.
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Future Outlook: The late majority's growing influence in market disruption is undeniable. The book suggests that companies effectively engaging this segment while balancing other market needs are likely to thrive in the future of market disruption.
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The 'Job-to-be-Done' Framework: It emphasizes understanding the customer's true goal, crucial for developing products that resonate with the late majority. The book advocates for a mindset focused on addressing real tasks rather than just creating tools and products.
"Lean Disruption" is a must-read for entrepreneurs, business strategists, and innovators who seek to understand the evolving landscape of market disruption and wish to harness the full potential of the late majority for sustainable business growth.
“Sinopsis” puede pertenecer a otra edición de este título.
PBShop.store US
Wood Dale, IL, Estados Unidos de America
Vendedor de AbeBooks desde 7 de abril de 2005
Tarifas de envío en Estados Unidos de America
| Artículo | De 7 a 14 días hábiles | De 7 a 14 días hábiles |
|---|---|---|
| Primer artículo | EUR 0,00 | EUR 0,00 |
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We first started out as “The Paperback Exchange,” a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become “PBShop.” This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first visit or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.…
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