Lean Customer Engagement

‘Lean Customer Engagement’ will provide you with many real and hypothetical examples of how market success actually happens.
 

‘Niyogi's 4E framework is a very useful construct for entrepreneurs to internalize as they go about growing their product or service business.’

‘So logical, that I can’t believe no one wrote about this before. Shil Niyogi nails the essence of engaging customers through his 4E framework.’

‘Lean Customer Engagement’ will provide you with many real and hypothetical examples of how market success actually happens.”

Acknowledging the importance of the customer, Niyogi has written a practical guidebook, “without wasting effort in unnecessary sales and marketing activities”, to develop successful business through an engaged customer base. The format of the book is useful for entrepreneurs, small businesses, professionals and academicians.