Lean Brands (Paperback)

Idioma: inglés

Editorial: Red Wheel/Weiser, New Jersey, 2020

1632651653 / 9781632651655

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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail

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Vendedor de IberLibro desde 12 de octubre de 2005

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Descripción del artículo del vendedor

Paperback. Everything you need to know to take your brand global. And going global is not an option today. That's where your future market is going to be. Al Ries, author of Positioning and The 22 Immutable Laws of BrandingFilled with vivid, relevant case studies, Luis shows that brand success in tough global markets comes from having deep market knowledge, being lean and agile, creating real, meaningful differentiation, and executing creatively using tools that work. I was impressed by the ideas and guidance from this book and you will be as well. David Aaker, vice chair of Prophet and author of Strategic Market ManagementLuis shows what it takes to win in an increasingly multipolar world. Spiced with great examples, he brings to life the simple wisdom of what it takes to be locally relevant and globally efficient in building brands. Paul Polman, CEO of UnileverA must-read for every manager of global brands. Gerard J. Tellis, Neely Chair, American Enterprise, and Director of the Center for Global Innovation, USC Marshall School of Business Theres no denying it. Business has become global, yet few people we meet in our everyday lives have any actual international experience to share. Markets are increasingly messy and rapidly evolving. Leaders know that they need to adapt, but they are usually too busyand theyre unsure about what exactly to change.Lean Brands provides a lean, agile approach to building global brands, helping you 1) quickly analyze your environment; 2) create a differentiated and meaningful brand positioning; and 3) bring your brand strategy to life on the ground, where it counts. You'll learn how to recon and take advantage of weaknesses of your competition, as well as hone in on what will work in new markets to make sure you are memorable. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

N° de ref. del artículo 9781632651655

Título
Lean Brands (Paperback)
Autor
Luis Pedroza
Editorial
Red Wheel/Weiser, New Jersey
Año de publicación
2020
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1632651653
ISBN 13
9781632651655

Grand Eagle Retail

Bensenville, IL, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de IberLibro desde 12 de octubre de 2005

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