The Lean UX approach to interaction design is tailor-made for today’s web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up—how to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn.

Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of the product team, and gather feedback early and often. You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change—for the better.

Frame a vision of the problem you’re solving and focus your team on the right outcomes
Bring the designers’ toolkit to the rest of your product team
Share your insights with your team much earlier in the process
Create Minimum Viable Products to determine which ideas are valid
Incorporate the voice of the customer throughout the project cycle
Make your team more productive: combine Lean UX with Agile’s Scrum framework
Understand the organizational shifts necessary to integrate Lean UX

Lean UX received the 2013 Jolt Award from Dr. Dobb's Journal as the best book of the year. The publication's panel of judges chose five notable books, published during a 12-month period ending June 30, that every serious programmer should read.

Acerca del autor

Jeff Gothelf is a user experience designer, Lean UX advocate, frequent public speaker and blogger based in metro NYC. He has spent his career designing elegant, efficient and sophisticated experiences for clients big and small. He is currently the Director of User Experience at TheLadders.com where he helps jobseekers and recruiters make meaningful connections with each other. Previously Jeff helped shape the designs of AOL, Webtrends and Fidelity.

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