Leading Tomorrow

Idioma: inglés

Editorial: Taylor and Francis Ltd, GB, 2021

0367366231 / 9780367366230

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Librería: Rarewaves.com UK, London, Reino UnidoRarewaves.com UK

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Descripción del artículo del vendedor

Maintaining good business leadership in a world of rapidly changing expectations levied by customers, investors, society, governments and employees is a challenge. These stakeholders are increasingly making choices about if or how they support businesses - through the purchase of their products and services, shareholdings and financing, regulatory approvals, and even experiences working for them - based on not just what a business does, but how it does it. We are seeing shifts in stakeholder sentiments that manifest in a greater expectation that businesses work with society in addressing society's contemporary concerns. This greater good that businesses bring is rewarded by a greater brand awareness, connection and loyalty, which in turn provides businesses with an underlying strategic advantage over the competition with its customers, investors and other stakeholders. But this greater good cannot be faked with PR and bought media; in an increasingly connected world populated by an increasingly savvy millennial stakeholder base, authentic leadership and its ability to effect cultural shifts in the DNA of businesses is essential. Failure to do so will likely result in shorter and less successful tenures of Board members and C-suite leaders as this business trend spreads. This book looks at how the emerging generation of leaders must change paradigms and transform their employees to do more than just operate a business. It examines how to effect culture shifts that are necessary to innovate businesses so that they simultaneously meet market needs while meeting stakeholder expectations on concerns as varied as ethical business conduct, labor practices, climate change, responsible use of diminishing natural resources and contribution to socio-economic challenges in their market catchments. These are perspectives and skills that are still glossed over, by academic and professional institutions, as they develop the leaders of the future. Essentially, this book: . Articulates the strategic business case for doing good in a good business; the why, and where this trajectory is leading . Provides strategies to lead authentically on the array of issues that provide key stakeholders - customers, investors, governments and employees - with a greater reason to engage with and build loyalty to the business . Provides strategies to energize and spark innovation among his/her employees in an organization on these issues so that transformative power is harnessed.…

N° de ref. del artículo LU-9780367366230

Título
Leading Tomorrow
Autor
Raj Aseervatham
Editorial
Taylor and Francis Ltd, GB
Año de publicación
2021
Estado
New
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0367366231
ISBN 13
9780367366230
Peso del artículo
350 gramos

Rarewaves.com UK

London, Reino Unido

Vendedor de 5 estrellas

Vendedor de IberLibro desde 11 de junio de 2025

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