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A Leader’s Guide to Unlocking Gen Z: Insider Strategies to Empower Your Team

Author Hannah Grady Williams—a 23-year-old Gen Z’r herself—gives leaders a rare glimpse into Gen Z’s worldview and provides practical tools they can implement immediately. After graduating from college at 18, Hannah set out to consult firms, from start-ups to Fortune 500 companies, including the likes of Chick-fil-A franchises, 9Round Fitness, and rapid-growth firms like Oakland Spine & Physical Therapy. With her unique perspective, she has influenced tens of thousands of leaders online through the #RadicalEmpathy movement.

You’ve read articles about the next generation at work. You know Gen Z is more diverse, entrepreneurially driven, and technologically savvy than any other generation.

But why should you care? And more importantly: What’s the first step your organization should take to embrace and lead Gen Z effectively?

This isn’t your traditional textbook report. It’s your no-BS guide to connect with Gen Z in the workplace, simplifying how leaders and recruiters can adapt their strategies to attract, retain, engage, and lead the next generation of employees, with actionable, step-by-step assessments and exercises.

Why does connecting with Gen Z matter?

Now that the future of work is here, companies must adapt or risk becoming extinct in the next 15 years. Generation Z is disrupting everything—amplifying some expectations and defying others—and most businesses aren’t prepared to employ and lead them well.

When companies hire Gen Zers, they are no longer hiring just an employee—they are hiring a brand. Gen Z brings digital consumer expectations to the workplace, demands innovation and efficiency, and shares some surprisingly “old-fashioned” habits with their Gen X and baby boomer colleagues. Yes, there are some stark differences from their millennial predecessors, and you’ll want to hear them straight from the voice of Gen Z.

In A Leader’s Guide to Unlocking Gen Z, Hannah Grady Williams answers these questions:

• Who is Gen Z . . . and why do you need to know?
• What is the “NarcisStory” and why must leaders understand it to effectively recruit, retain, and communicate with Gen Z?
• What do HR executives, recruiters, business owners, and forward-thinking managers need to do to remain relevant?
• What are simple steps leaders and companies can take with Gen Z to unlock their potential?

Gen Z is rewriting how we do business, and these are decisive times. Companies who adapt now will have the competitive edge, and A Leader’s Guide to Unlocking Gen Z is the key to unlocking the potential of this high-performing and rapidly emerging generation.