The Language of Trust: Selling Ideas in a World of Skeptics
Maslansky, Michael; West, Scott; DeMoss, Gary; Saylor, David
ISBN 10: 0735204756 ISBN 13: 9780735204751
Editorial: Prentice Hall Press, 2010
Usado
Encuadernación de tapa dura
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Descripción
Descripción:
Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting. N° de ref. del artículo EVV.0735204756.VG
Sinopsis:
A step-by-step guide to help salespeople, corporate communicators, managers and marketers sell their ideas and products to a generation of skeptical customers hurt by the financial crisis and influenced by nonconventional marketing.
Acerca del autor:
Michael Maslansky is CEO of Maslansky Luntz + Partners.
Gary DeMoss is Managing Director of Van Kampen Consulting.
Scott West is Managing Director of Marketing Programs for Van Kampen Investments.
David Saylor is Executive Director of Van Kampen Investments.
They live in New York City. Author website: vankampen.com
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Detalles bibliográficos
Título: The Language of Trust: Selling Ideas in a ...
Editorial: Prentice Hall Press
Año de publicación: 2010
Encuadernación: Encuadernación de tapa dura
Condición: very_good