Language Factor in International Business : New Perspectives on Research, Teaching and Practice. Este artículo no está disponible.Language Factor in International Business : New Perspectives on Research, Teaching and Practice

This volume aims to explore what the field of business communication has accomplished so far and where it is heading. In addition to presenting new research, a number of the contributions included address the question of how business communication scholarship may be relevant to education and practice. While the multidimensional nature of the field does not allow a single answer to that question, the contributors generally agree that the ‘language factor' in international business is an intriguing mix of communicative skills that are receiving increased attention across disciplines. The contributions deal with a wide spectrum of business settings, including leadership and management situations, gatekeeping encounters in a variety of organizations and through a range of media and cultures, oral interaction in the workplace, marketing and PR discourse, on-line communication, management, organizational and corporate communication, and, finally, global aspects of integrated marketing communications. Methodologically, it includes a broad range of approaches, including work in discourse analysis and ethno-methodology, rhetoric and document design, intercultural pragmatics and writing studies, genre analysis, e-semantics and sociolinguistics.

Priscilla Heynderickx is Assistant Professor at the Department of Applied Language Studies at Lessius Antwerp.
Sylvain Dieltjens is Assistant Professor at the Department of Applied Language Studies at Lessius Antwerp.
Geert Jacobs is Associate Professor at the Department of Linguistics at Ghent University.
Paul Gillaerts is Professor at the Department of Applied Language Studies at Lessius Antwerp.
Elizabeth de Groot is Assistant Professor in the Department of Business Communication Studies at Radboud University Nijmegen.