Landmark Trademark Cases in China is the single indispensable source on Chinese trademark law for non-Chinese intellectual property professionals with its detailed descriptions and analyses of twenty-six landmark cases located in the context of the overarching system. For fifteen consecutive years, China has received and processed more trademark filings than any other country; the number of trademarks filed in China in 2015 alone was three times that of the combined trademark filings made in the United States (second place) and the European Union (third place). Yet until the appearance of this crucially important book – hugely influential in China and now superbly translated – there has been no systematic coverage in English of Chinese administrative and judicial case law on trademarks.

What’s in this book:

The authors – all five seasoned judges or officials in the trademark system – provide a thorough and in-depth exploration of China’s trademark law, covering such aspects as the following:

absolute and relative grounds of trademark registrability;
dual-track system of administrative enforcement and judicial protection;
well-known trademark protection;
defenses in trademark infringement cases;
damage determination in a trademark infringement lawsuit;
third party’s prior rights;
personal name similarity;
resolution mechanism for conflicts and disputes;
time limit to challenge a trademark assignment; and
trademark squatting.

The analysis of each case clearly illustrates how trademarks are acquired, maintained, cancelled, invalidated, and protected in China. Prior to diving into these cases, an introductory chapter provides a brief history of China’s trademark system and describes the three amendments to the Trademark Law (1993, 2001, and 2013) and the impact made by each.

How this will help you:

Enormously useful as a practical guide showing brand owners how to survive and prosper in China, this book definitively provides the basic professional material to understand the Chinese trademark system. Jurists and academics worldwide will welcome its appearance in English. Furthermore, this book will prove invaluable to counsel of transnational corporations and trademark law practitioners and is sure to become a cornerstone resource.

Acerca del autor

Dr. Wang Ze, Doctor of Law, is the Director of Beijing Justra Intellectual Property Center. He joined the Chinese Trademark Office under the State Administration for Industry and Commerce in 1997 and has been involved in reviewing and deciding trademark opposition cases. Dr. Wang subsequently held the following positions in China: Deputy Director of the Legal Affairs Division of the Trademark Review and Adjudication Board, Director of the General Affairs Division of the Trademark Review and Adjudication Board, and Deputy Secretary-General of the China Trademark Association. Dr. Wang was also appointed to serve as a committee member of the Expert Consultative Committee of the Beijing High Peoples Court and the managing director of the Association of the Copyright Society of China. Dr. Wang has been chosen to serve as one of the national intellectual property experts in China by the State Intellectual Property Office. He was also a member of the drafting committee that was involved in the legislation of the third amendment to the Chinese Trademark Law. Dr. Wang has published monographs The Modernization of Chinas Trademark Law: Theory, Institution and Practice, and more than fifty articles in professional journals, such as What Are the Differences Between Trademark Cancellation and Invalidation, Civil Reliefs and Limitations Available to Owners of Unregistered Trademarks in China, Trademark Infringement Discussion and Fair Use Defense, and Analysis on Trademark Concepts from the Perspective of a Mark and a Symbol. Dr. Wang has also co-authored and published Understanding and the Appropriate Application of the Trademark Law.

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