Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N� de ref. del art�culo wbs7290136932

Contactar al vendedor

Denunciar este art�culo

Detalles bibliogr�ficos

T�tulo: Landing Page Optimization: The Definitive ...

Editorial: Sybex

A�o de publicaci�n: 2012

Encuadernaci�n: Encuadernaci�n de tapa blanda

Condici�n: Very Good

Edici�n: 2� Edici�n

Acerca de

Sinopsis:

A fully updated guide to making your landing pages profitable

Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.

Features fully updated information and case studies on landing page optimization
Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes
Provides a step-by-step implementation plan and advice on getting support and resources

Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

Acerca del autor:

Tim Ash is the CEO of SiteTuners, a firm that improves website conversion rates through landing page diagnosis and redesign, conversion consulting, A/B split and multivariate test plan creation, and client training/ mentoring. Tim has worked with hundreds of clients including Canon, Google, Expedia, CBS, Sony Music, Facebook, Cisco, and Coach. He is a highly regarded keynote and conference presenter, and the chairperson of Conversion Conference. Rich Page is an Optimization Consultant and Web Analytics Manager for a Fortune 500 company. Maura Ginty is a digital-era word geek with deep expertise in search, content strategy, and social media programs at Fortune 500 companies as well as small businesses. All three authors are frequent speakers at online marketing conferences.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

Ver la p�gina web de la librer�a

Informaci�n empresarial del vendedor

Revival Books Ltd
Unit 11 Hugh Business Park, Bacup Road, Waterfoot, Rossendale, BB4 7BT, United Kingdom

Condiciones de venta:

WeBuyBooks
Hall Carr Mill
Fallbarn Road
Rawtenstall
Lancashire BB4 7NX

Email: Sales@webuybooks.co.uk
Tel: 01706 227207

Company Reg. No. 07693718
VAT Number 901 5786 27

Authorised Representatives: Michael Lane and Damian Carr

Condiciones de env�o:

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

M�todos de pago
aceptados por la librer�a

A�adir una petici�n

Art�culos relacionados a Landing Page Optimization: The Definitive Guide to...

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Ash, Tim

Usado - Encuadernaci�n de tapa blanda

Informaci�n empresarial del vendedor