The Kaufmann Mercantile Guide: How to Split Wood, Shuck an Oyster, and Master Other Simple Pleasures. Este artículo no está disponible.The Kaufmann Mercantile Guide: How to Split Wood, Shuck an Oyster, and Master Other Simple Pleasures

The basic structure of the book will be inspired by the existing editorial focus of the Kaufmann Mercantile reference section, which explores various topics through both interview and essay formats. Serving as an entertaining, educational encyclopedia of sorts, we explore our select subjects in close detail, offering both an intimate connection to the reader through interviews with craftspeople and makers, as well as historical overviews of the materials and detailed "how-to" instructional essays. This should be a book for everyone, a practical manual for use in our everyday life. General tone and overall aesthetic is approachable, whimsical and without pretense. This book is about bringing back the pleasure of doing it, making it, cooking it, and building it - yourself. It will offer clear, concise, simple-to-follow graphics, guidelines and directions, and provide informative, entertaining interviews along with well-researched, detailed explanations. It should be inspired by the practicality of the classic Farmer's Almanac, the inspired humor of the writings of M.F.K. Fisher, and the clarity and simplicity of beloved instructionals, such as The Joy of Cooking. Using the Kaufmann Mercantile references as a starting point, we will create an exciting combination of visually compelling imagery, deeply researched essays and intimate interviews, offering readers a vivid, in-depth look into the materials and products of their everyday lives.

Sebastian Kaufmann is CEO and founder of the New York-based online retailer, Kaufmann Mercantile. Originally conceived as a blog, Sebastian’s strategic vision has led the company’s growth to a full-scale e-commerce brand, offering the finest made products from over 300 of the world's best manufacturers in more than 20 countries. The company’s dedication to sourcing and selling ethically-made and hand-picked items carries across in its careful consideration and selection criteria, as well as its commitment to telling the stories of those who made them. Prior to founding Kaufmann Mercantile, Sebastian co-founded music video and commercial film production company Draw Pictures, where he helmed the company as CEO. In addition, he founded feature film development company Six Neighborhood Films in 2003.