Judging a Book by Its Cover | Fans, Publishers, Designers, and the Marketing of Fiction. Este artículo no está disponible.Judging a Book by Its Cover | Fans, Publishers, Designers, and the Marketing of Fiction

This collection examines the role of book covers in the marketing of popular fiction across the twentieth century and beyond. Using case studies, the contributors address key themes and topics in contemporary media, literary, publishing, and business studies, such as globalisation and translation; the links between books, the music industry, and film; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction.

Dr Nicole Matthews is lecturer, Media/Critical and Cultural Studies, Macquarie University, Sydney, Australia. Nickianne Moody is Head of Media and Cultural Studies, Liverpool John Moores University, UK