A Journalist's Guide to Public Opinion Polls

Sheldon R Gawiser

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Idioma: inglés

Editorial: Bloomsbury Publishing Plc, 1994

0275949893 / 9780275949891

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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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Descripción del artículo del vendedor

This straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision journalism--public opinion polling. The work aims to provide the skills necessary for evaluating and interpreting survey results accurately. After a brief review of the historical relationship between the press and public opinion, the authors examine the polling environment today. Then, step-by-step, they take the reader through the basics of journalistic uses of public opinion surveys and the questions to be asked by the journalist in evaluating a survey: who did the poll; who sponsored the poll; what were the survey questions and how were they worded; what is the sampling error; how to report poll results; how to put survey figures in context; and how to make and evaluate projections based upon polls. In addition, the text offers a review of statistical methods for the journalist and a 20 question checklist.

N° de ref. del artículo 00109964240

Título
A Journalist's Guide to Public Opinion Polls
Autor
Sheldon R Gawiser
Editorial
Bloomsbury Publishing Plc
Año de publicación
1994
Estado
Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0275949893
ISBN 13
9780275949891

World of Books (was SecondSale)

Montgomery, IL, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de IberLibro desde 20 de diciembre de 2007

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ArtículoDe 4 a 12 días hábilesDe 3 a 6 días hábiles
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