The top-to-bottom guide to taking your writing and publishing business from “Square One” to “Stratosphere.”

Iterate and Optimize is a behind-the-scenes peek into how indie publishing company Sterling & Stone grew their three-author team into juggernaut — and a next-level guide for authors looking to explode their sales and do the same.

In Write. Publish. Repeat., bestselling authors Johnny B. Truant, Sean Platt, and David Wright explained how to build a thriving international publishing empire with no luck required.

Rather than resting on their laurels in the years since WPR was written, they’ve been evolving their once-fledgling business a little bit at a time: expanding to eight publishing imprints, ten high-profile podcasts, a coordinated staff working behind the scenes, millions of words published and hundreds of thousands of books in the hands of eager readers.

In Iterate and Optimize, they show you how they grew their business from the ground up in tiny, incremental steps — and give you a road map so that you can do it, too.

More than “just another self-publishing guide,” this book delves deep into the business behind the success of Platt, Truant, and Wright’s company Sterling & Stone, making it the essential “advanced course” follow up to Write. Publish. Repeat. It explains how to tweak your processes over time while maintaining momentum, wringing more profit out of assets you already have. You’ll learn how to diversify and create more products with less work, generate more money doing what you already do now, and set yourself up so you can build a readership who will support you in the specific ways you intend to evolve. You’ll learn how to grow from a bare-bones, minimum-viable-product business into a slightly larger business or an outright empire — not with massive, flashy (and risky) moves, but by the sustainable magic of incremental growth: small improvements made consistently over time.

In this book, Platt, Truant, and Wright give you all the nitty-gritty they’ve learned and implemented since their last nonfiction publishing bestseller. You’ll learn how to “iterate and optimize” the way you handle:

• Exclusive versus “going wide” distribution
• International and multi-format sales
• Advertising and marketing
• Optimizing book covers, descriptions, and metadata to increase conversion
• Slowly and sustainable building your assistants or contractors, plus outsourcing right
• Advanced product funnels, including the changed role of free books
• Networking and in-person meet-ups
• Workflow management and systems
• The writing and pre-writing process so you can “write better faster”
• Social media
• Podcasting
• Crowdfunding - what works and what doesn’t
• And much more!

Rese�a del editor

The top-to-bottom guide to taking your writing and publishing business from “Square One” to “Stratosphere.”

Iterate and Optimize is a behind-the-scenes peek into how indie publishing company Sterling & Stone grew their three-author team into juggernaut — and a next-level guide for authors looking to explode their sales and do the same.

In Write. Publish. Repeat., bestselling authors Johnny B. Truant, Sean Platt, and David Wright explained how to build a thriving international publishing empire with no luck required.

Rather than resting on their laurels in the years since WPR was written, they’ve been evolving their once-fledgling business a little bit at a time: expanding to eight publishing imprints, ten high-profile podcasts, a coordinated staff working behind the scenes, millions of words published and hundreds of thousands of books in the hands of eager readers.

In Iterate and Optimize, they show you how they grew their business from the ground up in tiny, incremental steps — and give you a road map so that you can do it, too.

More than “just another self-publishing guide,” this book delves deep into the business behind the success of Platt, Truant, and Wright’s company Sterling & Stone, making it the essential “advanced course” follow up to Write. Publish. Repeat. It explains how to tweak your processes over time while maintaining momentum, wringing more profit out of assets you already have. You’ll learn how to diversify and create more products with less work, generate more money doing what you already do now, and set yourself up so you can build a readership who will support you in the specific ways you intend to evolve. You’ll learn how to grow from a bare-bones, minimum-viable-product business into a slightly larger business or an outright empire — not with massive, flashy (and risky) moves, but by the sustainable magic of incremental growth: small improvements made consistently over time.

In this book, Platt, Truant, and Wright give you all the nitty-gritty they’ve learned and implemented since their last nonfiction publishing bestseller. You’ll learn how to “iterate and optimize” the way you handle:

� Exclusive versus “going wide” distribution
� International and multi-format sales
� Advertising and marketing
� Optimizing book covers, descriptions, and metadata to increase conversion
� Slowly and sustainable building your assistants or contractors, plus outsourcing right
� Advanced product funnels, including the changed role of free books
� Networking and in-person meet-ups
� Workflow management and systems
� The writing and pre-writing process so you can “write better faster”
� Social media
� Podcasting
� Crowdfunding - what works and what doesn’t
� And much more!

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

I mainly carry imported books from South East Asia / South Asia for readers of all Age Groups.

Ver la p�gina web de la librer�a

Informaci�n empresarial del vendedor

PLETOS INC
6931 51st Avenue, WOODSIDE, Woodside, NY, 11377, U.S.A.

Condiciones de venta y env�o

Condiciones de venta

We accept return for those books which are received damamged. Though we take appropriate care in packaing to avoid such situation.

Derecho a cancelaci�n

Si eres un consumidor puedes cancelar el presente contrato de acuerdo con lo indicado a continuaci�n. Son consumidores las personas f�sicas que act�en con un prop�sito ajeno a su actividad comercial, empresarial, oficio o profesi�n.

Documento de informaci�n al consumidor y usuario sobre el desistimiento

Derecho de desistimiento:

Tienes derecho a desistir del presente contrato en un plazo de 14 d�as naturales sin necesidad de justificaci�n.

El plazo de desistimiento expirar� a los 14 d�as naturales del d�a en que t� o un tercero que hayas indicado, distinto del transportista, adquiera la posesi�n material del �ltimo bien, componente o pieza.

Para ejercer el derecho de desistimiento, deber�s notificarnos a Books Puddle, 244 Madison Ave, Suite # 405, 10016, New York, New York, U.S.A., +1 7183015977, de tu decisi�n de desistir del contrato a trav�s de una declaraci�n inequ�voca (por ejemplo, una carta enviada por correo postal, fax o correo electr�nico). Podr�s utilizar el modelo de formulario de desistimiento que figura a continuaci�n, aunque su uso no es obligatorio. Tienes asimismo la opci�n de cumplimentar y enviar electr�nicamente el modelo de formulario de desistimiento o cualquier otra declaraci�n inequ�voca a trav�s de nuestro sitio web a "Mis pedidos" en "Mi cuenta". Si recurres a esta opci�n, te comunicaremos sin demora en un soporte duradero (por ejemplo, por correo electr�nico) la recepci�n de dicho desistimiento.

Para cumplir el plazo de desistimiento, basta con que la comunicaci�n relativa al ejercicio por tu parte de este derecho sea enviada antes de que venza el plazo correspondiente.

Consecuencias del desistimiento:

En caso de desistimiento por tu parte, te devolveremos todos los pagos recibidos de ti, incluidos los gastos de entrega (con la excepci�n de los gastos adicionales resultantes de la elecci�n por tu parte de una modalidad de entrega diferente a la modalidad menos costosa de entrega ordinaria que ofrezcamos) sin ninguna demora indebida y, en todo caso, a m�s tardar 14 d�as naturales a partir de la fecha en la que se nos informes de tu decisi�n de desistir del presente contrato. Procederemos a efectuar dicho reembolso utilizando el mismo medio de pago empleado por ti para la transacci�n inicial, a no ser que hayas dispuesto expresamente lo contrario; en todo caso, no incurrir�s en ning�n gasto como consecuencia del reembolso.

Podremos retenerte el reembolso hasta haber recibido los bienes, o hasta que hayas presentado una prueba de la devoluci�n de los mismos, seg�n qu� condici�n se cumpla primero. Deber�s devolvernos o entregarnos directamente los bienes a Books Puddle, 244 Madison Ave, Suite # 405, 10016, New York, New York, U.S.A., +1 7183015977, sin ninguna demora indebida y, en cualquier caso, a m�s tardar en el plazo de 14 d�as naturales a partir de la fecha en que nos comuniques tu decisi�n de desistimiento del contrato. Se considerar� cumplido el plazo si efect�as la devoluci�n de los bienes antes de que haya concluido dicho plazo. Deber�s asumir el coste directo de devoluci�n de los bienes. Solo ser�s responsable de la disminuci�n de valor de los bienes resultante de una manipulaci�n distinta a la necesaria para establecer la naturaleza, las caracter�sticas y el funcionamiento de los bienes.

Excepciones al derecho de desistimiento:

La entrega de peri�dicos, publicaciones especializadas o revistas con la excepci�n de contratos de suscripci�n; y
La entrega de contenido digital (incluyendo apps, MP3, etc.) que no hubiera sido entregado en un medio tangible (por ejemplo: CD o DVD), si al realizar tu pedido has aceptado que podemos proceder al env�o del producto y que no resulta posible su cancelaci�n una vez comienza la entrega.

Modelo de formulario de desistimiento

(S�lo debe cumplimentar y enviar el presente formulario si desea desistir del contrato)

A la atenci�n de: (Books Puddle, 244 Madison Ave, Suite # 405, 10016, New York, New York, U.S.A., +1 7183015977)

Por la presente le comunico/comunicamos* que desisto de mi/desistimos de nuestro* contrato de venta del siguiente bien/prestaci�n del siguiente servicio*

Pedido el/recibido el*:

Nombre del consumidor y usuario o de los consumidores y usuarios:

Domicilio del consumidor y usuario o de los consumidores y usuarios:

Firma del consumidor y usuario o de los consumidores y usuarios (solo si el presente formulario se presenta en papel):

Fecha:

* Eliminar en su caso

Condiciones de env�o

Tarifas de env�o en Estados Unidos de America

Tarifas de env�o en Estados Unidos de America
Cantidad del pedido	De 12 a 19 d�as h�biles	De 12 a 14 d�as h�biles
Primer art�culo	EUR 3.40	EUR 5.95

Los plazos de entrega los establecen los vendedores y var�an seg�n el transportista y la ubicaci�n. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relaci�n con cargos adicionales para cubrir cualquier aumento en los costes de env�o de los art�culos.