The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution

Donald A Norman

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Idioma: inglés

Editorial: MIT Press Ltd, 1999

0262640414 / 9780262640411

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From Science Finds, Industry Applies, Man Conforms (motto of the 1933 Chicago USA World's Fair)--to People Propose, Science Studies, Technology Conforms (Donald Norman's person-centered motto for the twenty-first centuray).Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity. Customers want change. They are ready for products that offer convenience, ease of use, and pleasure. The technology should be invisible, hidden from sight.In this book, Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology last--the opposite of how things are done now.

N° de ref. del artículo CIN0262640414G

Título
The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution
Autor
Donald A Norman
Editorial
MIT Press Ltd
Año de publicación
1999
Estado
Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0262640414
ISBN 13
9780262640411

World of Books Inc

Montgomery, IL, Estados Unidos de America

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

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