The Inversion Factor (Paperback)

Linda Bernardi

29 valoraciones de Goodreads

Idioma: inglés

Editorial: MIT Press Ltd, Cambridge, Mass., 2018

026253598X / 9780262535984

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Paperback. Why companies need to move away from a "product first" orientation to pursuing innovation based on customer need.Why companies need to move away from a "product first" orientation to pursuing innovation based on customer need.In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking "How do the products we make meet customer needs?" companies should ask "How can technology help us reimagine and fill a need?" Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission.The authors explain how the introduction of "smart" objects connected by the Internet of Things signals fundamental changes for business. The IoT, where real and digital coexist, is powering new ways to meet human needs. Companies that know this include giants like Amazon, Airbnb, Uber, Google, Tesla, and Apple, as well as less famous companies like Tile, Visenti, and Augury. The Inversion Factor offers a roadmap for businesses that want to follow in their footsteps.The authors chart the evolution of three IoTs-the Internet of Things (devices connected to the Internet), the Intelligence of Things (devices that host software applications), and the Innovation of Things (devices that become experiences). Finally, they offer a blueprint for businesses making the transition to inversion and interviews with leaders of major companies and game-changing startups. Why companies need to move away from a product first orientation to pursuing innovation based on customer need. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

N° de ref. del artículo 9780262535984

Título
The Inversion Factor (Paperback)
Autor
Linda Bernardi
Editorial
MIT Press Ltd, Cambridge, Mass.
Año de publicación
2018
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 10
026253598X
ISBN 13
9780262535984

AussieBookSeller

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Vendedor de AbeBooks desde 22 de junio de 2007

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