An Introduction to Quantitative Research Methods for Marketing (Hardcover)

Idioma: inglés

Editorial: Taylor & Francis Ltd, London, 2025

1032525665 / 9781032525662

Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller

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Descripción del artículo del vendedor

Hardcover. This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R.Using step-by-step examples throughout, the book is broken down into six core sections: Part 1 covers an introduction to quantitative research methods and how to get started with SPSS and R; Part 2 covers basic concepts in measurement, data descriptions, and distributions; Part 3 discusses hypothesis testing, and basic statistical tests; Part 4 covers regression analysis; Part 5 discusses advanced topics in regression analysis and analysis of variance; and finally Part 6 covers advanced statistical methods. Each chapter contains learning objectives and summaries to structure learning, while breakout boxes provide tips and draw students attention to dos and donts in statistical research. SPSS and R Action Boxes present step-by-step instructions on how to perform statistical tests and procedures with SPSS and R. Review questions prompt self-reflection on concepts taught in each chapter and are complemented by exercises that allow students to put their learning into practice.A very applied text designed to make this complex subject accessible to students with no background in quantitative methods, this book is valuable recommended and core reading for advanced undergraduate and postgraduate students studying business and marketing research methods, business analytics, marketing analytics, statistical skills and quantitative methods.Online supplementary resources include data sets and programming files. This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

N° de ref. del artículo 9781032525662

Título
An Introduction to Quantitative Research Methods for Marketing (Hardcover)
Autor
Ahmad Daryanto
Editorial
Taylor & Francis Ltd, London
Año de publicación
2025
Estado
new
Encuadernación
Hardcover
Idioma
inglés
ISBN 10
1032525665
ISBN 13
9781032525662

AussieBookSeller

Truganina, VIC, Australia

Vendedor de 5 estrellas

Vendedor de AbeBooks desde 22 de junio de 2007

Tarifas de envío de Australia a Estados Unidos de America

ArtículoDe 25 a 45 días hábilesDe 8 a 14 días hábiles
Primer artículoEUR 31,82EUR 37,84
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The Nile Group Pty Ltd

42 Apex Drive
Truganina, VIC Australia 3029