Introduction to Digital Marketing
Idioma: inglés
Editorial: Black Pearl, 2026
- Tapa blanda
- Nuevo
Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
Vendedor de AbeBooks desde 11 de junio de 1999
Condición: Nuevo
EUR 34,81
Cantidad disponible: Más de 20 disponibles
Añadir al carritoDescripción del artículo del vendedor
New Book. Shipped from UK. Established seller since 2000.
N° de ref. del artículo L2-9798235615427
- Título
- Introduction to Digital Marketing
- Autor
- Pearl, Black
- Editorial
- Black Pearl
- Año de publicación
- 2026
- Estado
- New
- Encuadernación
- PAP
- Idioma
- inglés
- ISBN 13
- 9798235615427
- Peso del artículo
- 270 gramos
In today's world, digital technologies has transformed the way businesses communicate, engage, and build relationships with customers. Digital marketing has emerged as one of the most powerful tools for organizations and helps it to reach wider audiences, improve brand visibility, and achieve sustainable growth. The use of internet, smartphones, social media platforms, and e-commerce solutions has changed the behaviours of the consumers, requiring businesses to align their marketing strategies to remain competitive in an increasingly digital marketplace.
Digital marketing includes a wide range of techniques and channels that enable organizations to connect with customers through online platforms. From search engine optimization (SEO) and social media marketing (SMM), content marketing, email marketing, affiliate marketing, and influencer marketing, digital marketing provides businesses with innovative ways to promote products and services while measuring results with unprecedented accuracy. Unlike traditional marketing methods, digital marketing offers real-time interaction, data-driven decision-making, precise audience targeting, and cost-effective promotional opportunities.
As digital marketing continues to evolve, Artificial Intelligence (AI) has become a transformative force shaping the future of marketing practices. AI-powered technologies are enabling marketers to automate repetitive tasks, analyze vast amounts of customer data, personalize user experiences, predict consumer behavior, and optimize marketing campaigns with greater efficiency and accuracy. Tools powered by AI are now capable of generating content, managing customer interactions through chatbots, improving search engine rankings, enhancing advertising performance, and delivering personalized recommendations to consumers. Consequently, understanding the integration of AI into digital marketing has become essential for students, professionals, entrepreneurs, and organizations seeking to thrive in the digital economy.
This book, Introduction to Digital Marketing: Concepts, Strategies, and AI Applications, provides a comprehensive understanding of the fundamental principles, strategies, and emerging technologies that define modern digital marketing. The content is designed to serve as a resource for undergraduate and postgraduate students, marketing professionals, business owners, entrepreneurs, researchers, and anyone interested in exploring the dynamic field of digital marketing. The book combines theoretical concepts with practical applications, enabling readers to develop both foundational knowledge and industry-relevant skills.
The Book in addition to explaining theoretical concepts, the text incorporates real-world examples, industry insights, and examples that demonstrate how organizations leverage digital marketing and AI technologies to achieve business objectives. Readers will gain valuable knowledge about planning effective marketing campaigns, analyzing performance metrics, utilizing digital tools, and adapting to changing market conditions.
Black Pearl
“Sinopsis” puede pertenecer a otra edición de este título.
PBShop.store UK
Fairford, GLOS, Reino Unido
Vendedor de AbeBooks desde 11 de junio de 1999
Tarifas de envío de Reino Unido a Estados Unidos de America
| Artículo | De 10 a 20 días hábiles | De 10 a 20 días hábiles |
|---|---|---|
| Primer artículo | EUR 4,84 | EUR 4,84 |
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**Please note our transit times are from the date of dispatch.** We first started out as “The Paperback Exchange,” a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become “PBShop.” This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first purchase with us, or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.…
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