Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach

John C. Crossley

ISBN 10: 1571679030 ISBN 13: 9781571679031
Editorial: Venture Publishing, Inc. (edition 7th Edition), 2018
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Acerca de los autores: John C Crossley earned a master's degree from the University of Georgia and a doctorate from the University of Utah, where he specialized in commercial recreation and tourism. He found it was serious fun to teach college students about the profession while at North Texas State, the University of Utah, and Fresno State University, where he served as Department Chair. During these years, John held summer jobs and part-time jobs as a water theme park operations manager, tour company owner/manager, and co-founder of a retail ski shop. Although he has numerous publications and presentations to his credit, Crossley considers his top achievement to be the lead author of the best-selling college text Introduction to Commercial Recreation and Tourism.

Russell E. Brayley, Ph.D., is a professor and Director of the Division of Sport, Recreation, and Tourism at George Mason University. His professional experience includes community recreation as a city recreation director and a senior community recreation consultant for the Government of Alberta, Canada. He served for many years as a board member and president of the Resort and Commercial Recreation Association. Dr. Brayley is an internationally recognized scholar and researcher, and he has held teaching, research, and administrative positions at the University of Manitoba, Indiana University, and George Mason University.

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Título: Introduction to Commercial Recreation and ...
Editorial: Venture Publishing, Inc. (edition 7th Edition)
Año de publicación: 2018
Encuadernación: Paperback
Condición: Good
Edición: 7th Edition.

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John C. Crossley
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ISBN 10: 1571679030 ISBN 13: 9781571679031
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John C. Crossley
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John C. Crossley
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Crossley, John; Brayley, Russell; Jamieson, Lynn
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John C. Crossley
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Crossley, John C.; Rood, Scott; Brayley, Russell E.; Price-howard, Kate; Holdnak, Andrew
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John C. Crossley
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ISBN 10: 1571679030 ISBN 13: 9781571679031
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Paperback. Condición: new. Paperback. This text is a revision and update of the sixth edition of Introduction to Commercial and Entrepreneurial Recreation and Tourism, and it continues the themes of that edition. As in all the previous editions, the entrepreneurism theme is a very key orientation of this text. We view this industry as having three major components: the Travel Industry, the Hospitality Industry, and the Local Commercial Recreation Industry, and we will continue to use the term Commercial Recreation and Tourism to refer to the entire industry. The purpose of this edition remains the same as the first four editions; to provide an introduction to the scope, characteristics, management aspects, and trends of the commercial recreation and tourism industry. It is intended that the book offer a blend of conceptual and practical material to achieve a basic understanding of this huge and diverse industry. While some of the content is oriented toward large and established businesses, the text also has an entrepreneurial orientation that is particularly applicable to smaller businesses and organizations. Hopefully, many future commercial recreation and tourism entrepreneurs will gain some useful ideas in these pages. As with earlier editions, this text will avoid coverage of content that is usually included in other texts, such as recreation philosophy, leisure behavior theory, activity leadership, generic recreation programming, management theory, staff supervision, facility planning/design, legal liability, accounting principles, etc. However, we will cover several topics that have received little attention in other commercial recreation and tourism texts. These topics include entrepreneurial strategies, applied economic concepts, business start-ups, steps of the feasibility study, operations management, and several specific types of programs in commercial recreation and tourism. Finally, the content is presented in a way that parallels a logical course sequence. That is, from general to specific as explained below. The first three chapters provide an introduction to the overall commercial recreation and tourism industry including history, definitions, economic impacts, profile of the entrepreneur, entrepreneurial strategies, economic concepts, challenges and general strategies to overcome barriers. Chapters 4 through 8 present content about the initiation and management of the commercial recreation and tourism enterprise. The information is intended to have general application to the overall industry, even though there are specific differences between the diverse sub-industries. Content includes business start-up strategies, feasibility studies, financing sources, financial management, marketing, operations management, and some specific types of programming. Chapters 9 through 11 narrow the focus to the three major categories of the industry: travel, hospitality, and local commercial recreation. Each chapter examines the status, operations, trends, and opportunities in numerous specific types of industries. Another reason to hold this content until the end is to buy time to allow students to investigate these industries on their own as part of a major class project. An industry report is a good idea for a project or term paper, particularly if the student relates the text content to examples found in the students desired area of career employment. We decided to delete the 12th chapter that concluded previous texts. The reasons that we decided to do this are that we decided to include industry trends within each of the three prior chapters. We also decided that the section of the previous text that focused on academic preparation for students, was better left to the faculty members who teach the course. The authors updated much of the content, particularly the content that related to specific industry data. On the other hand, conceptual content t Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781571679031

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Crossley, John C.; Rood, Scott; Brayley, Russell E.; Price-howard, Kate; Holdnak, Andrew
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