Introduction to Business and Management: (Laying the Foundations). Este artículo no está disponible.Introduction to Business and Management: (Laying the Foundations)

Introduction to Business and Management
(Laying the Foundations)

This booklet forms a part of Basics of Business Management series. This follows the Concise Guide. Titled as Introduction to Business and Management, this booklet 1 briefly introduces topics like what we mean by business and management, business model and aspects of managing and creating value. These will be further covered in subsequent booklets. This booklet sets the stage for your onward journey in your quest for understanding the field of management.
As part of the series, this booklet will be of use to all those who are interested in the field of Business Management. If you are a practicing manager or an entrepreneur, this could serve as a refresher. If you have recently taken up a managerial position, this will be a useful reference book for you to look at some of the concepts mentioned here. If you are a student or a person interested to know the basics of management, this will serve the purpose of a guidebook.
This booklet is brief but comprehensive, outlining all the major management concepts and practices in the topics mentioned above. Of course, each concept in itself has been covered and discussed in great detail by many scholars and there are innumerable books on each of them. No one small booklet like this one, can claim to do justice to all of them in a few pages. This is just a distilled and brief outline of them which again is intended to give an overview of these classic concepts so that the reader becomes familiar with them. Written in simple language without any jargon, this booklet is easy to study and understand on the go.