Intersecting Natural Language Processing and Fintech Innovations in Service Marketing

Disruptive paradigms emerge from the accelerating advancements in natural language processing (NLP) and financial technology (FinTech), which present unparalleled opportunities in customer engagement. In an era where personalized experiences and sophisticated artificial intelligence (AI) interactions are pivotal for brand success, it is imperative for businesses to capitalize on AI s capabilities for customer needs. By translating theoretical progress into actionable strategies, business can craft deeply personalized messages and experiences. Adopting these technologies to meet evolving consumer expectations and cultivating enduring customer loyalty is of strategic importance. Intersecting Natural Language Processing and FinTech Innovations in Service Marketing provides a meticulous analysis of these underlying technologies, bolstered by empirical case studies demonstrating successful integrations. Critical issues such as data privacy, security, and ethical considerations are also addressed, offering a comprehensive perspective on the opportunities and challenges inherent in this dynamic field. Covering topics such as pricing insinuations, key performance indicators (KPIs), and vulnerable consumers, this book is an excellent resource for computer engineers, marketers, policymakers, business owners, researchers, academicians, and more.

Arjun J Nair , is working as a Professor with St. Lawrance College, Ontario, Canada. He has completed a Master of Science degree in Hospitality and Tourism Management from Madurai Kamaraj University, an MBA in Human Resources and Finance Management from the National Institute of Business Management in India, a Bachelor’s Degree in Hotel Management from Calicut University in India and a Diploma in Hospitality Management from the American Hotel and Lodging Association in the United States. He holds professional memberships in several organizations, including the International Management Research and Technology Consortium in New York, the International Association of Innovation Professionals, the American Management Association, the National Human Resources Association and the Institute of Research Engineers and Doctors (Senior Member of the Universal Association of Arts and Management Professionals). With over 15 years of practical work experience in a variety of industries, such as education, exporting, hotel food and beverage, restaurant management and management training, he offers expertise in curriculum development, project management, lecturing, tutoring, general management, business administration, business development, staff management and public relations. He is a strategic thinker who has made significant contributions to training and facilitation, business development and the operations and management aspects of various organizations.

Sridhar Manohar , currently works at the Doctoral Research Center of Chitkara Business School, Chitkara University, Rajpura, Punjab. They completed their doctorate in the area of services marketing from VIT Business School, VIT University and hold a bachelor's degree in technology and dual master's degrees in business administration and organizational psychology. The author is also certified with FDP at IIM-A and possesses expertise in service marketing, innovation and entrepreneurship, scale development process, and multivariate analytics. Their interests lie in teaching business analytics, innovation and entrepreneurship, research methodology, and marketing management. The author has published around 20 research papers that include Scopus-listed and ABDC-ranked international journals such as Society and Business Review, Benchmarking: An International Journal, Electronics Market, Corporate Reputation Review, International Journal of Services and Operations Management, and International Journal of Business Excellence. They have also presented papers and ideas in numerous international conferences.

Yam B. Limbu , Ph. D. is a Professor of Marketing at Montclair State University. His research interests include consumer behavior, marketing ethics, services, internet marketing, and healthcare marketing. His publications have appeared in various journals, including Industrial Marketing Management, European Journal of Marketing, Journal of Consumer Affairs, Journal of Research in Interactive Marketing, International Journal of Advertising, International Journal of Bank Marketing, Journal of Business & Industrial Marketing, British Food Journal, Health Communication and Social Science & Medicine. Dr. Limbu has co-authored a book and book chapters. Dr. Limbu has served as Editor-in-Chief for the International Journal of Business and Emerging Markets. He has been a guest editor and co-edited special issues for several journals. He also serves on the editorial boards of various journals. Dr. Limbu has served as vice president of the Academy of Global Business Research & Practice (AGBRP) (2019-2021), formerly known as the Society for Global Business & Economic Development (SGBED) (2013-2018). He has served various professional associations. Dr. Limbu has served as Keynote Speaker, Plenary Speaker, General Chair, Program Co-Chair, Track Chair, Proceedings Editor, Session and Meet the Editors and Doctoral Workshop Panel Members for conferences and symposiums. He has conducted research workshops and seminars with faculties and doctoral students. He serves as a visiting faculty at various institutions.

Bruce A. Huhmann (Ph.D., University of Alabama, 1999) is Professor and Chair of the Department of Marketing in the School of Business at Virginia Commonwealth University. He has previously served as Interim Chair of the Department of Finance, Insurance, and Real Estate at Virginia Commonwealth University, Wells Fargo Professor and Director of the Daniels Fund Ethics Initiative at New Mexico State University, and F. Ross Johnson Fellow and Assistant Professor of Marketing at the University of Manitoba. His research focuses on advertising executions and information, advertising and consumer welfare in health and financial services, and the impact of technology on sales. His publications have appeared in the Journal of the Academy of Marketing Science, Journal of Consumer Research, Journal of Business Research, Journal of Advertising, International Journal of Advertising, European Journal of Marketing, Psychology & Marketing, Journal of Consumer Affairs, Journal of Public Policy & Marketing, and several other journals and scholarly books.