Interpreting Communication Research: A Case Study Approach

Frey, Lawrence R; Botan, Carl H.; Friedman, Paul G.; Kreps, Gary L.

ISBN 10: 0135891108 ISBN 13: 9780135891100

Editorial: Pearson, 1992

Idioma: Ingl�s

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N� de ref. del art�culo 0135891108-3-31774866

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Detalles bibliogr�ficos

T�tulo: Interpreting Communication Research: A Case Study Approach
Editor: Pearson
Fecha de publicaci�n: 1992
Idioma: Ingl�s
ISBN 10: 0135891108
ISBN 13: 9780135891100
Encuadernaci�n: paperback
Estado: Good

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Sinopsis

Introduces the communication research process to enable readers with little or no background become familiar with the various methods of research. The authors use a case study method to examine a collection of research articles which focus on the various areas of communication - small group, interpersonal, organisational, public, legal, health and mass communication. Fours major methodologies are explained - experimental, survey, textual analysis and ethnography, in each case their strengths and weaknesses are discussed.

Rese�a del editor

Introduces the communication research process to enable readers with little or no background become familiar with the various methods of research. The authors use a case study method to examine a collection of research articles which focus on the various areas of communication - small group, interpersonal, organisational, public, legal, health and mass communication. Fours major methodologies are explained - experimental, survey, textual analysis and ethnography, in each case their strengths and weaknesses are discussed.

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Gulf Coast Books, LLC
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