Internet Marketing: Strategy, Implementation And Practice

Dave Chaffey; Fiona Ellis-Chadwick; Richard Mayer; Kevin Johnston

ISBN 10: 0273694057 ISBN 13: 9780273694052

Editorial: Pearson College Div, 2006

Idioma: Ingl�s

Condici�n: Usado - Bueno Encuadernaci�n de tapa blanda

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Detalles bibliogr�ficos

T�tulo

Internet Marketing: Strategy, Implementation And Practice

Editor

Pearson College Div

Fecha de publicaci�n

2006

Idioma

Ingl�s

ISBN 10

0273694057

ISBN 13

9780273694052

Encuadernaci�n

Paperback

Edici�n

3� Edici�n

Estado

Very Good

Estado de la sobrecubierta

No Jacket

Cat�logos de vendedores

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Sinopsis

"Internet Marketing "is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, "Internet Marketing "is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.

Acerca del autor

Part I- Internet marketing fundamentalsCHAPTER 1 Introduction to Internet marketingCHAPTER 2 The Internet micro-environmentCHAPTER 3 The Internet macro-environmentPart II- Internet strategy developmentCHAPTER 4 Internet marketing strategyCHAPTER 5 The Internet marketing mixCHAPTER 6 Relationship marketing using the InternetPart III-Internet marketing: implementation and practiceCHAPTER 7 Delivering online service qualityCHAPTER 8 Interactive marketing communicationsCHAPTER 9 NEW NAME! Improving E-Marketing PerformanceCHAPTER 10 Business-to-Consumer Internet marketingCHAPTER 11 Business-to-Business Internet Marketing

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