Internet Business Models and Strategies: Text and Cases

Afuah, Allan; Tucci, Christopher L.; Tucci, Christopher

ISBN 10: 0072511664 ISBN 13: 9780072511666

Editorial: McGraw-Hill/Irwin, 2002

Idioma: Ingl�s

Condici�n: Usado - Bueno Encuadernaci�n de tapa blanda

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First Printing. Clean text.

N� de ref. del art�culo 1002020119

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Detalles bibliogr�ficos

T�tulo: Internet Business Models and Strategies: Text and Cases
Editor: McGraw-Hill/Irwin
Fecha de publicaci�n: 2002
Idioma: Ingl�s
ISBN 10: 0072511664
ISBN 13: 9780072511666
Encuadernaci�n: Soft cover
Edici�n: 2nd Edition
Estado: Very Good

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Sinopsis

Afuah and Tucci’s Internet Business Models and Strategies: Text and Cases, 2e draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies.

Rese�a del editor

Afuah and Tucci’s Internet Business Models and Strategies: Text and Cases, 2e draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies.

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