This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780750657488.

N� de ref. del art�culo 8591267

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Detalles bibliogr�ficos

T�tulo

International Retail Marketing: A Case Study Approach

Editor

Elsevier Applied Science

Fecha de publicaci�n

2004

Idioma

Ingl�s

ISBN 10

0750657480

ISBN 13

9780750657488

Encuadernaci�n

Encuadernaci�n de tapa blanda

Estado

Poor

Cat�logos de vendedores

Business

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Sinopsis

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

Acerca del autor

Margaret Bruce, Christopher M. Moore, Grete Birtwistle

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Descripci�n de la librer�a

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