International Business
Rugman, Alan M., Collinson, Simon
ISBN 10: 0273716549 ISBN 13: 9780273716549
Editorial: Pearson Education, Limited, 2008
Usado
Encuadernación de tapa blanda
Librería:
Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 14 de marzo de 2016
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de ref. del artículo GRP62915730
Sinopsis:
A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.
The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
Acerca del autor:
Alan Rugman is Professor and L. Leslie Waters Chair in International Business at Indiana University, and Professor of International Business at Reading University.
Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at University of Warwick.
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Detalles bibliográficos
Título: International Business
Editorial: Pearson Education, Limited
Año de publicación: 2008
Encuadernación: Encuadernación de tapa blanda
Condición: Good
Edición: 5 Edition.