Internal Communications: A Manual for Practitioners (PR In Practice)

Liam FitzPatrick

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Idioma: inglés

Editorial: Kogan Page Ltd, United Kingdom, London, 2014

0749469323 / 9780749469320

Serie: Libro 16 de 18 - PR In Practice

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Descripción del artículo del vendedor

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy.Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization.Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization. The book is also supported by online resources, including slides for lecturers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

N° de ref. del artículo GOR007031982

Título
Internal Communications: A Manual for Practitioners (PR In Practice)
Autor
Liam FitzPatrick
Editorial
Kogan Page Ltd, United Kingdom, London
Año de publicación
2014
Estado
Very Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0749469323
ISBN 13
9780749469320
Peso del artículo
426 gramos
Dimensiones
165.0 x 240.0
Serie
Libro 16 de 18: PR In Practice

WorldofBooks

Goring-By-Sea, WS, Reino Unido

Vendedor de 5 estrellas

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