T�tulo: The Intellect Industry: Profiting and Learning from Professional Services Firms
Editor: Wiley
Fecha de publicaci�n: 1998
Idioma: Ingl�s
ISBN 10: 0471985031
ISBN 13: 9780471985037
Encuadernaci�n: Hardcover
Estado: New

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Sinopsis

Professional services is a growing and profitable sector of advanced economies including the finance, marketing, insurance, banking and consultancy industries. This book examines this industry, linking aspects of people management, strategy, marketing and financial management.

Rese�a del editor

The professional service industry (including finance, marketing, insurance, banking, and consultancy industries) is a rapidly growing and highly profitable sector of advanced economies. The sector itself is beginning to be viewed as one which offers lessons for other firms about how to manage people and intangibles. In this book, Scott provides an analytical look at the professional service industry, explaining in detail how it works and how money can be made. The book is broken down into logical sections that any manager will find useful, covering strategy, the big picture, operational aspects, and financial aspects.

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