An Integrated Approach to Innovation Management (Hardcover)

Idioma: inglés

Editorial: Taylor & Francis Ltd, London, 2026

1032872438 / 9781032872438

Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller

Vendedor de 5 estrellas

Vendedor de IberLibro desde 22 de junio de 2007

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Descripción del artículo del vendedor

Hardcover. In todays unpredictable market environment, companies struggle to maintain long-term competitiveness, leading them to prioritize innovation as a key success factor. Innovation has become essential for organizational strategy and culture. Increasingly, innovation connects with corporate social responsibility, addressing social and environmental challenges alongside efficiency improvements. The Fast-Moving Consumer Goods (FMCG) sector, characterized by frequently purchased, low-priced products, presents unique innovation challenges.An Integrated Approach to Innovation Management: A Corporate Social Responsibility Perspective focuses on product innovation management in the FMCG sector, particularly disruptive innovation one of todays most significant management concepts valued for its practical business relevance. It examines the relationship between customer purchasing behaviour and product innovation management, analysing consumer attitudes toward food product innovations and identifying factors that influence acceptance or resistance to breakthrough innovations.Despite being traditionally viewed as habit-driven and resistant to innovation, FMCG companies must continuously adapt their product catalogs to meet evolving consumer preferences. Price sensitivity and competitive pressure drive primarily incremental development in this sector, though innovation remains fundamental to long-term economic success. Innovative offerings provide consumers with alternative benefit packages while challenging established market players. These innovations can transform from niche solutions to mass-market alternatives through new value configurations.Systematizing knowledge about the growing role of trade in economic development, the book provides practical insights about making development decisions. It offers an innovative perspective by examining product innovation management, shopping behaviour, and current retail market trends in the FMCG industry. An Integrated Approach to Innovation Management: A Corporate Social Responsibility Perspective focuses on product innovation management in the FMCG sector, particularly disruptive innovation. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

N° de ref. del artículo 9781032872438

Título
An Integrated Approach to Innovation Management (Hardcover)
Autor
Judyta Kabus
Editorial
Taylor & Francis Ltd, London
Año de publicación
2026
Estado
new
Encuadernación
Hardcover
Idioma
inglés
ISBN 10
1032872438
ISBN 13
9781032872438

AussieBookSeller

Truganina, VIC, Australia

Vendedor de 5 estrellas

Vendedor de IberLibro desde 22 de junio de 2007

Tarifas de envío de Australia a Estados Unidos de America

ArtículoDe 25 a 45 días hábilesDe 8 a 14 días hábiles
Primer artículoEUR 33,00EUR 39,24
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The Nile Group Pty Ltd

42 Apex Drive
Truganina, VIC Australia 3029