Innovation Renaissance (Paperback)

Idioma: inglés

Editorial: Taylor & Francis Ltd, London, 2025

1032750901 / 9781032750903

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Paperback. The first edition of Innovation Renaissance was published just before the onset of Covid-19, begging the question: can innovation stand the test of a truly global crisis, such as the pandemic? The answer, as author John E. Ettlie finds in this revised and updated second edition, is a resounding "YES"! Built around the central narrative of the development of the vaccines to combat hospitalization for Covid-19 and its mutations, this second edition of Innovation Renaissance acquires new focus and relevance to the post-pandemic world in which we live.Starting by defining innovation and the theories that have arisen surrounding it, Ettlie considers individual creativity and innovativeness, radical innovation, new products, new services, process innovation, information technology, and artificial intelligence (AI). There is special emphasis on neglected topics such as the dark side of the innovation processthe unintended consequences of new ventures. Finally, the last chapter of this book summarizes a prescriptive model of the innovation process and attempts to answer the question: what causes innovation? Through the prism of the pandemic and the imperative quest to find a vaccine, this new edition examines and answers this question. Now fully revised and updated, this informative and unique book is designed as a resource for postgraduate students, academics, and professionals deeply committed to understanding and working through the innovation process. With a focus not just on where innovation has led us to date, but also on where it may take us in the future, the second edition of Innovation Renaissance will find an audience wherever innovation is taught or practiced. The second edition of Innovation Renaissance builds around the narrative of the development of the vaccines to combat hospitalization for COVID-19, showing innovation in a crucial real-life scenario. It will be of interest to students, academics, and professionals committed to understanding and working through the innovation process. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

N° de ref. del artículo 9781032750903

Título
Innovation Renaissance (Paperback)
Autor
John E. Ettlie
Editorial
Taylor & Francis Ltd, London
Año de publicación
2025
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1032750901
ISBN 13
9781032750903
Edición
2ª Edición

CitiRetail

Stevenage, Reino Unido

Vendedor de 5 estrellas

Vendedor de AbeBooks desde 29 de junio de 2022

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